A fresh look. A return to our original name. And a commitment to animals that’s stronger than ever. We’ve evolved, grown, and are excited to unveil a brand that reflects this journey.

As the exploitation of animals intensifies, we’ve sharpened our mission and defined our work more clearly. We’re proud to share this evolution with you.

Though our appearance has changed, our dedication to uncovering the hidden lives of animals and advocating for their rights and welfare remains unwavering.

Thank you to Anyday Inc. and Mek for their exceptional branding work, our incredible team of volunteers and staff, and Vegan Grants for their invaluable support!

Visit our new website to learn more about our brand evolution and what this means.